Channel strategies for dual-channel firms to counter strategic consumers
Peng He, Yong He, Li Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | He, Peng ; He, Yong ; Zhou, Li |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-15
|
| Subject: | Channel strategy | Pricing strategy | Dual-channel operations | Two-period selling | Strategic consumer behavior | Vertriebsweg | Distribution channel | Preismanagement | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014240301