Chapter 16 Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective
| Year of publication: |
2021
|
|---|---|
| Authors: | Petermans, Ann ; Doucé, Lieve ; Willems, Kim |
| Published in: |
The value of design in retail and branding. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80071-581-3. - 2021, p. 209-219
|
| Subject: | Einzelhandel | Retail trade | Simulation | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-579-020211017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015087020