Chapter 25 Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement
| Year of publication: |
2022
|
|---|---|
| Authors: | Nankali, Alireza ; Seyyedamiri, Nader ; Gholipour, Tahmoures Hassan ; Foroudi, Pantea ; Khajeheian, Datis ; Dekamini, Fatemeh |
| Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Share Economy | Sharing economy | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393386