Charting the intellectual structure of customer experience research
Year of publication: |
2023
|
---|---|
Authors: | Kumar, Prashant ; Hollebeek, Linda D. ; Kar, Arpan Kumar ; Kukk, Jana |
Subject: | Bibliometric analysis | Co-citation analysis | Customer experience | Literature review | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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