AI chatbot, human, and in-between : examining the broader spectrum of technology-human interactions in driving customer-brand relationships across experience and credence services
Margaret L. Sheng, Natalia Natalia, Effy Zalfiana Rusfian
| Year of publication: |
2025
|
|---|---|
| Authors: | Sheng, Margaret L. ; Natalia, Natalia ; Rusfian, Effy Zalfiana |
| Subject: | artificial intelligence (AI) | augmentation chatbot | brand usage intention | brand-self distance | consumer brand engagement | experience-credence service | human chat agent | substitution chatbot | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373305