Choice of O2O food delivery mode : self-built platform or third-party platform? Self-delivery or third-party delivery?
Zhong Du, Zhi-Ping Fan, and Guang-Xin Gao
| Year of publication: |
2023
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|---|---|
| Authors: | Du, Zhong ; Fan, Zhi-Ping ; Gao, Guang-Xin |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 6, p. 2206-2219
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| Subject: | Advertising | Advertising effect | Business | choice of delivery mode | Companies | consumer benefit | Crowdsourcing | Industries | Logistics | online-to-offline (O2O) food delivery | pricing | Pricing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects | Werbung | Logistikunternehmen | Logistics provider | Online-Handel | Online retailing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2021.3069457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313949