Choosing the optimal segmentation technique to understand tourist behaviour
Bob McKercher, Denis Tolkach, Ni Made Eka Mahadewi, Dewa Gde Ngurah Byomantara
| Year of publication: |
2023
|
|---|---|
| Authors: | McKercher, Bob ; Tolkach, Denis ; Ni Made Eka Mahadewi ; Dewa Gde Ngurah Byomantara |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 1, p. 71-83
|
| Subject: | Bali | method | segmentation | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221078240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246952