Cloud computing adoption : an empirical study of customer preferences among start-up companies
Jonas Repschlaeger; Koray Erek; Ruediger Zarnekow
| Year of publication: |
2013
|
|---|---|
| Authors: | Repschlaeger, Jonas ; Erek, Koray ; Zarnekow, Rüdiger |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 2, p. 115-148
|
| Subject: | Cloud computing | Cloud adoption | Customer preferences | Start-up companies | Customer segmentation | Provider properties | Cloud Computing | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Zielgruppe | Target group |