Co-creating a course ahead from the intersection of service-dominant logic and effectuation
Stuart Read; Saras D. Sarasvathy
| Year of publication: |
2012
|
|---|---|
| Authors: | Read, Stuart ; Sarasvathy, Saras D. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 2, p. 225-229
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571590