Co-creating with intermediaries : understanding their power and interest
Nathalia C. Tjandra, John Ensor, and John R. Thomson
| Year of publication: |
2019
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|---|---|
| Authors: | Tjandra, Nathalia C. ; Ensor, John ; Thomson, John R. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 3/4, p. 319-339
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| Subject: | brand value | Co-creation | independent financial adviser | innovation | intermediaries | triadic relationship | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Finanzintermediation | Financial intermediation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2019.1611086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196317