Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Andrew S. Gallan, Anu Helkkula
| Year of publication: |
2022
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|---|---|
| Authors: | Gallan, Andrew S. ; Helkkula, Anu |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 1/2, p. 85-101
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| Subject: | Customer vulnerability | Humanitarian crises | Service dominant logic | Service ecosystems | Service innovation archetypes | Social determinants of health | Transformative service research | Transformative value propositions | Humanitäre Hilfe | Humanitarian aid | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00223-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401686