Cognitive algebra in multi-attribute attitude models
[Von] James Ross Bettman; Noel Capon and Richard J. Lutz
| Year of publication: |
1975
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|---|---|
| Authors: | Bettman, James Ross ; Capon, Noel ; Lutz, Richard J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 2, p. 151-164
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001902376