Collaborating to innovate : effects on customer knowledge management and performance
Pilar Fidel; Walesska Schlesinger; Amparo Cervera
| Year of publication: |
2015
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|---|---|
| Authors: | Fidel, Pilar ; Schlesinger, Walesska ; Cervera, Amparo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1426-1428
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| Subject: | Customer knowledge management | Innovation orientation | Customer collaboration | Marketing results | Innovation process | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Wissenstransfer | Knowledge transfer | Kundenanalyse | Customer analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297944