Collaborative innovation : web-based tools for customer involvement in new product development
Year of publication: |
2008
|
---|---|
Authors: | Verona, Gianmario ; Prandelli, Emanuela |
Published in: |
21st century management ; 2. - Los Angeles, Calif. [u.a.] : Sage Publ.. - 2008, p. 14-23
|
Subject: | Produktentwicklung | New product development | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
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