Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus In Ad Processing
| Year of publication: |
2002
|
|---|---|
| Authors: | Mothersbaugh, David L. ; Huhmann, Bruce A. ; Franke, George R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2002, 4, p. 589-602
|