Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"

Scott A. Huettel and John W. Payne; John W. Payne; Carolyn Yoon and Richard Gonzalez ...

Year of publication:	2009
Authors:	Huettel, Scott A. ; Payne, John W. ; Yoon, Carolyn ; Gonzalez, Richard J. ; Bettman, James R.
Other Persons:	Hedgcock, William (reviewed) ; Rao, Akshay R. (contributor)
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 14-24
Subject:	Konsumentenverhalten \| Consumer behaviour \| Präferenztheorie \| Theory of preferences \| Emotion \| Kognition \| Cognition \| Marktforschung \| Market research

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