Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
Peter J. LaPlaca
Year of publication: |
2008
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Authors: | LaPlaca, Peter J. |
Other Persons: | Lichtenthal, J. David (contributor) ; Mummalaneni, Venkatapparao (contributor) ; Wilson, David T. (contributor) |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 2, p. 180-191
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