Communicating local products on the web : a comparison between Italian and English-language blogs
Paola Scorrano, Monica Fait, Pierfelice Rosato and Silvia Gravili (Department of Management, Economics, Mathematics and Statistics, University of Salento, Lecce, Italy)
| Year of publication: |
2015
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|---|---|
| Authors: | Scorrano, Paola ; Fait, Monica ; Posato, Pierfelice ; Gravili, Silvia |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 4, p. 381-395
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| Subject: | local products | web communication | technology marketing | innovation | Italy | agri-food | small and medium-sized enterprises | SMEs | blog | marketing intelligence | KMU | SME | Italien | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Marketingmanagement | Marketing management | Internet | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011478463