Communicative skills that support value creation : a study of B2B interactions between customers and customer service representatives
Nicklas Salomonson; Annika Åberg; Jens Allwood
| Year of publication: |
2012
|
|---|---|
| Authors: | Salomonson, Nicklas ; Åberg, Annika ; Allwood, Jens |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 145-155
|
| Subject: | Beziehungsmarketing | Relationship marketing | Firmenkundengeschäft | Corporate banking | Service-Dominant Logic | Service-dominant logic | Key-Account-Management | Key account management | Kommunikation | Communication | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009513202