A comparative study on the effect of service quality of firms undertaking O2O commerce on customer satisfaction and repurchase intention in Korea, China and Japan

Hee-Cheol Moon, Jae-Eun Chung

Year of publication:	October 2018
Authors:	Moon, Hee-Cheol ; Chung, Jae-eun
Published in:	Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 14.2018, 5, p. 115-134
Subject:	Customer Satisfaction \| O2O Commerce \| Repurchase Intention \| Service Quality \| China \| Dienstleistungsqualität \| Service quality \| Kundenzufriedenheit \| Customer satisfaction \| Japan \| Südkorea \| South Korea \| Konsumentenverhalten \| Consumer behaviour \| Vergleich \| Comparison \| Taiwan \| Online-Handel \| Online retailing \| Beziehungsmarketing \| Relationship marketing

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