Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
| Year of publication: |
1994
|
|---|---|
| Authors: | Fisher Gardial, Sarah ; Clemons, D.Scott ; Woodruff, Robert B. ; Schumann, David W. ; Burns, Mary Jane |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1994, 4, p. 548-560
|