Comparing human and synthetic data in service research : using augmented language models to study service failures and recoveries
Steven J. Bickley and Ho Fai Chan, Bang Dao, Benno Torgler, Son Tran, and Alexandra Zimbatu
| Year of publication: |
2025
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|---|---|
| Authors: | Bickley, Steven J. ; Chan, Ho Fai ; Dao, Bang ; Torgler, Benno ; Tran, Son ; Zimbatu, Alexandra |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 39.2025, 1, p. 36-52
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| Subject: | Augmented language models | Large language models | Scenario-based methods | Service failures and recoveries | Service research | Synthetic data generation | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Sprache | Language | Künstliche Intelligenz | Artificial intelligence | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-11-2023-0441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015207232