Comparing the effect of interactivity and reputation on purchase intention in live commerce : a serial mediation study

Shing H. Doong

Year of publication:	2022
Authors:	Doong, Shing H.
Subject:	Interactivity \| Live commerce \| Mediation process \| Purchase intention \| Reputation \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Firmenimage \| Corporate reputation \| Mediation

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