Comparing the incomparable? : how consumers judge the price fairness of new products

Sabine Kuester; Sven Feurer; Monika C. Schuhmacher; Dominik Reinarzt

Year of publication:	2015
Authors:	Kuester, Sabine ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinarzt, Dominik
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 3, p. 272-283
Subject:	Konsumentenverhalten \| Consumer behaviour \| Vergleich \| Comparison

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