Competitive digital innovation : transforming products, processes and business models to win in the digital economy

Amit Basu, Steve Muylle

Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.

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Year of publication:	[2023]
Authors:	Basu, Amit ; Muylle, Steve
Publisher:	Cham, Switzerland : Palgrave Macmillan
Subject:	Digital transformation \| customer engagement \| customer services \| Information technology \| support services \| Digitalisierung \| Digitization \| Geschäftsmodell \| Business model \| Informationstechnik \| Electronic Commerce \| E-commerce \| Innovation \| Kundenservice \| Customer service \| Beziehungsmarketing \| Relationship marketing

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Erscheint auch als (Druck-Ausgabe):

Basu, Amit. Competitive digital innovation. - Cham, Switzerland : Palgrave Macmillan, 2023. - xv, 231 Seiten

Persistent link: https://www.econbiz.de/10014281671