Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Dieter Litzinger
| Year of publication: |
1996
|
|---|---|
| Authors: | Litzinger, Dieter |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Marketing | Controlling | Management control | Betriebliches Informationssystem | Business intelligence system | Konsumgüterhandel | Consumer products distribution | Einzelhandel | Retail trade | Leistungsanreiz | Performance incentive | Theorie | Theory | Marketingmanagement | Marketing management | Sales-promotion | Agency-Theorie | Marketinginformationssystem |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 262 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 1996 |
| Notes: | Literaturverz. S. 241 - 262 |
| ISBN: | 3-8244-6366-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000949098