Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions

Dieter Litzinger

Year of publication:	1996
Authors:	Litzinger, Dieter
Publisher:	Wiesbaden : Dt. Univ.-Verl. [u.a.]
Subject:	Konsumgütermarketing \| Consumer goods marketing \| Marketing \| Controlling \| Management control \| Betriebliches Informationssystem \| Business intelligence system \| Konsumgüterhandel \| Consumer products distribution \| Einzelhandel \| Retail trade \| Leistungsanreiz \| Performance incentive \| Theorie \| Theory \| Marketingmanagement \| Marketing management \| Sales-promotion \| Agency-Theorie \| Marketinginformationssystem
Description of contents:	Table of Contents [gbv.de]

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