F: COMPUTING AND INFORMATION SYSTEMS - The Internet as a micro marketing tool: Targeting consumers through preferences revealed in music newsgroup usage
| Year of publication: |
1998
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|---|---|
| Authors: | Sivadas, Eugene ; Grewal, Rajdeep ; Kellaris, James |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 38.1998, 5, p. 575-576
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