Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Dongmei Zha, Pantea Foroudi, Zhongqi Jin and TC Melewar
| Year of publication: |
2022
|
|---|---|
| Authors: | Zha, Dongmei ; Foroudi, Pantea ; Jin, Zhongqi ; Melewar, T. C. |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 140-168
|
| Subject: | sensory brand experience | Marketingmanagement | Marketing management | Markenführung | Brand management |