Extent: | 1 Online-Ressource (206 pages) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Contents: Preface -- Part I. Introduction. -- 1. Two types of sport marketing -- 2. Consumers and fans in multiple roles -- Part II. Marketing via sport -- 3. Partnership goals in sponsoring -- 4. Leverage and activation -- 5. Assessing outcomes of sponsoring relationships -- Part III. Marketing of sport -- 6. Sport products in a connected world -- 7. Sport participation -- 8. Selling the experience -- Part IV. Integrated value -- 9. Integration and shared value -- 10. Anticipating the future -- Index. |
ISBN: | 978-1-80220-841-2 ; 978-1-80220-840-5 |
Other identifiers: | 10.4337/9781802208412 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322910