Connecting the dots : how personal need for structure produces false consumer pattern perceptions
Alexander Davidson, Michel Laroche
| Year of publication: |
June 2016
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|---|---|
| Authors: | Davidson, Alexander ; Laroche, Michel |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 337-350
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| Subject: | False pattern perceptions | Personal need for structure | Construal level | Product anthropomorphism | Corporate conspiracy theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9332-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486555