Consolidating product lines via mergers and acquisitions : evidence from the USPTO trademark data
Po-Hsuan Hsu, Kai Li, Xing Liu, Hong Wu
| Year of publication: |
2022
|
|---|---|
| Authors: | Hsu, Po-Hsuan ; Li, Kai ; Liu, Xing ; Wu, Hong |
| Subject: | Wettbewerb | Competition | Markenführung | Brand management | Übernahme | Takeover | Fertigungsprogramm | Master production schedule | USA | United States |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/S0022109022000230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469967