Constructing brands from the outside? : brand channels, cyclical clusters and global circuits
Dominic Power and Johan Jansson
| Year of publication: |
2011
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|---|---|
| Authors: | Power, Dominic ; Jansson, Johan |
| Published in: |
Brands and branding geographies. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-159-2. - 2011, p. 150-164
|
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296594