Consumer behavior as risk taking
Raymond Augustine Bauer
| Year of publication: |
1967
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|---|---|
| Authors: | Bauer, Raymond Augustine |
| Published in: |
Risk taking and information handling in consumer behavior. - Boston : Div.of Research, Graduate School of Business Administration Harvard Univ.. - 1967, p. 23-33
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879639