//-->
Customer strategy for Negro retailers
Petrof, John V., (1967)
The marketing dilema of Negroes
Bauer, Raymond A., (1965)
Race and psychology
Klineberg, Otto, (1951)
Application of behavioral science
Bauer, Raymond Augustine, (1967)
Attitudes, verbal behavior, and other behavior
Bauer, Raymond Augustine, (1969)
Consumer behavior as risk taking