Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
1992
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Boston [u.a.] : Allyn and Bacon |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 618 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-205-13163-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000842409