Consumer behavior
John C. Mowen
| Year of publication: |
1987
|
|---|---|
| Authors: | Mowen, John C. |
| Publisher: |
New York, NY [u.a.] : Macmillan [u.a.] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 687 S. : Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-384590-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000741059