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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R., (2002)
Ads, fads, and consumer culture : advertising's impact on American character and society
Berger, Arthur Asa, (2000)
Web rules : how the Internet is changing the way consumers make choices
Murphy, Thomas, (2000)
Consumer behavior
Mowen, John C., (1987)
Mowen, John C., (1990)