Consumer behavior of the information services industry in Taiwan : conceptual framework and hypotheses development
Wen-Hung Wang and Chiung-Ju Liang
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Wen-hung ; Liang, Chiung-ju |
| Published in: |
Measuring business excellence : the journal of organizational performance management. - Bingley : Emerald Group Publ., ISSN 1368-3047, ZDB-ID 2038133-5. - Vol. 14.2010, 2, p. 12-21
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Informationsdienstleister | Information service provider | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003996252