Measuring CRM effectiveness: construct development, validation and application of a process-oriented model
Ja-Shen Chen, H. J. Rebecca Yen, Eldon Y. Li and Russell K. H. Ching
| Year of publication: |
2009
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|---|---|
| Authors: | Chen, Ja-shen ; Yen, H. J. Rebecca ; Li, Eldon Yu-zen ; Ching, Russell K. H. |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 20.2009, 3/4, p. 283-299
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| Subject: | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862468