Consumer behaviour and analytics : data driven decision making

Andrew Smith

An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.

MoreLess

Year of publication:	2020 ; 1 Edition.
Authors:	Smith, Andrew
Publisher:	New York : Routledge,
Subject:	Konsumentenverhalten \| Consumer behaviour \| Big Data \| Big data \| Entscheidung \| Decision

Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-48992-1 ; 0-429-48992-7 ; 978-0-429-95335-4 ; 0-429-95335-6 ; 978-0-429-95334-7 ; 0-429-95334-8 ; 978-0-429-95336-1 ; 0-429-95336-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180773