Consumer behaviour in a digital environment

This study analyses consumer behaviour and the interaction between consumers and businesses in the digital environment. At issue is how consumers benefit from the digital environment and whether and how they change their purchasing behaviour. A number of barriers to e-commerce and a more integrated European digital market are identified and specific policy recommendations are provided.

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Year of publication:	2011
Other Persons:	Muller, Patrice (contributor) ; Damgaard, Mette (contributor) ; Litchfield, Annabel (contributor) ; Lewis, Mark (contributor) ; Hörnle, Julia (contributor)
Institutions:	European Parliament / Directorate-General for Internal Policies of the Union (issuing body)
Publisher:	Luxembourg : Publications Office
Subject:	Konsumentenverhalten \| Consumer behaviour \| Digitalisierung \| Digitization \| Digitale Güter \| Digital goods \| Social Web \| Social web

Extent:	1 Online-Ressource (131 p.) Illustrationen (farbig)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Manuscript completed in August 2011. - Bibl. : p. 105-115
ISBN:	978-92-823-4496-5
Other identifiers:	10.2861/26285 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015308932