Consumer behaviour in a service context
Rodoula H. Tsiotsou and Jochen Wirtz
| Year of publication: |
2012
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. ; Wirtz, Jochen |
| Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 147-201
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569459