Consumer characteristics and the use of social networking sites : a comparison between Korea and the US
Cheol Park; Jongkun Jun; Thaemin Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Park, Cheol ; Jun, Jongkun ; Lee, Thaemin |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 414-437
|
| Subject: | International marketing | Internet marketing | Korea | Innovativeness | Privacy concerns | Social networking sites | Cross-culture | Propensity to share information | The US | Social Web | Social web | Südkorea | South Korea | Online-Marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342714