Consumer click responses to paid ad set strategies of search platforms

Ming Cheng and Zhen Zhu

Year of publication:	2025
Authors:	Cheng, Ming ; Zhu, Zhen
Published in:	The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 66.2025, 1, p. 95-109
Subject:	search advertising \| hospitality industry \| assortment size and attractiveness \| consumer click-through \| choice modeling \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Gastgewerbe \| Hospitality industry \| Werbung \| Advertising \| Suchmaschine \| Search engine \| Suchtheorie \| Search theory \| Sortiment \| Retail assortment

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