Consumer Co-creation and Situated Creativity

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

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Year of publication:	2008
Authors:	Potts, Jason ; Hartley, John ; Banks, John ; Burgess, Jean ; Cobcroft, Rachel ; Cunningham, Stuart ; Montgomery, Lucy
Published in:	Industry and Innovation. - Taylor & Francis Journals, ISSN 1366-2716. - Vol. 15.2008, 5, p. 459-474
Publisher:	Taylor & Francis Journals
Subject:	Consumer co-creation \| creative industries \| evolutionary economics \| cultural studies

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005495837