Consumer cocreation in new product development
Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddarth S. Singh
| Year of publication: |
2010
|
|---|---|
| Authors: | Hoyer, Wayne D. ; Chandy, Rajesh K. ; Dorotic, Matilda ; Krafft, Manfred ; Singh, Siddarth S. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 283-296
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652117