Consumer data revolution, the reshaping of industry competition and a new perspective on privacy

Michael J. Becker

Year of publication:	2014
Authors:	Becker, Michael J.
Published in:	Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 3, p. 213-128
Subject:	privacy \| data protection \| mobile marketing \| Datenschutz \| Data protection \| Mobilkommunikation \| Mobile communications \| Konsumentenverhalten \| Consumer behaviour \| Mobile Marketing \| Mobile marketing

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