Consumer delight and outrage : scale development and validation
Maggie Wenjing Liu; Hean Tat Keh
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Maggie Wenjing ; Keh, Hean Tat |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 25.2015, 6, p. 680-699
|
| Subject: | Consumer emotions | Consumer delight | Consumer autrage | Scale development and validation | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011392191