Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Thomas Boysen Anker; Leigh Sparks; Luiz Moutinho; Christian Grönroos
| Year of publication: |
2015
|
|---|---|
| Authors: | Anker, Thomas Boysen ; Sparks, Leigh ; Moutinho, Luiz ; Grönroos, Christian |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 532-560
|
| Subject: | Service-dominant logic | Consumer-dominant logic | Consumer value | Marketing logics | Product-dominant logic | Service-Dominant Logic | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309583